Purpose Driven Business Models –
‘Purpose’ is a buzzword in business today, but what exactly does it mean to have a ‘purpose-driven’ business?” Does it mean sacrificing profits? Does it only apply to industries where a purpose other than making money is pretty clear—like medicine?
In this piece we’ll unpack what it means to become a purpose-driven business. We’ll cover the industry’s consensus; introduce you to some of its thought leaders, and where their current thinking comes together and where it diverges. We’ll overview what purpose means now, and where it’s going. If you’ve ever been confused about what purpose in business actually means, you’ve come to the right place.